Fieldwork Brewing Company vs Old Caz · Bay Area shelf head-to-head
Fieldwork Brewing Company and Old Caz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fieldwork Brewing Company
Old Caz
18
brand power
18
3
products
4
3
categories
2
3
subcategories
4
2
grocers
2
$8.42
avg price
$7.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fieldwork Brewing Company▭ Old Caz
Distribution · 30% of score8·8
O
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fieldwork Brewing Company
only Old Caz
no top category Fieldwork Brewing Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fieldwork Brewing Company · 1
only Old Caz · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fieldwork Brewing Company · Old Caz