Fiji vs Crystal Geyser · Bay Area shelf head-to-head
Fiji and Crystal Geyser, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Geyser carries more Brand PowerCrystal Geyser is in more Bay Area grocersCrystal Geyser fields the deeper lineupFiji sits further up the premium end
Fiji
Crystal Geyser
37
brand power
44
8
products
20
1
categories
2
14
grocers
18
10.8¢
price per fl oz
3.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiji▭ Crystal Geyser
Distribution · 30% of score58·75
C
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fiji
no top category Crystal Geyser doesn’t also play in.
only Crystal Geyser
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiji · Crystal Geyser
