Fiji vs Evian · Bay Area shelf head-to-head
Fiji and Evian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fiji is in more Bay Area grocers
Fiji
Evian
37
brand power
33
8
products
10
1
categories
2
2
subcategories
2
14
grocers
10
10.8¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiji▭ Evian
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fiji
no top category Evian doesn’t also play in.
only Evian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiji · Evian
