Fiji vs Voss · Bay Area shelf head-to-head
Fiji and Voss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fiji carries more Brand PowerFiji is in more Bay Area grocersVoss sits further up the premium end
Fiji
Voss
37
brand power
27
8
products
7
1
categories
2
2
subcategories
2
14
grocers
8
10.8¢
price per fl oz
18.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiji▭ Voss
Distribution · 30% of score58·33
V
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fiji
no top category Voss doesn’t also play in.
only Voss
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiji · Voss
