Filthy vs Zing Zang · Bay Area shelf head-to-head
Filthy and Zing Zang, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Filthy carries more Brand PowerFilthy is in more Bay Area grocersFilthy fields the deeper lineup
Filthy
Zing Zang
32
brand power
13
10
products
2
5
categories
1
6
subcategories
2
4
grocers
2
$10.69
avg price
$7.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filthy▭ Zing Zang
Distribution · 30% of score17·8
F
Z
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Filthy
only Zing Zang
no top category Filthy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Filthy · 3
only Zing Zang · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filthy · Zing Zang