Finchberry vs Camamu · Bay Area shelf head-to-head
Finchberry and Camamu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Camamu carries more Brand PowerCamamu fields the deeper lineupFinchberry sits further up the premium end
Finchberry
Camamu
11
brand power
36
3
products
27
1
categories
3
1
subcategories
4
1
grocers
1
$10.99
avg price
$8.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Finchberry▭ Camamu
Distribution · 30% of score4·4
F
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Finchberry
no top category Camamu doesn’t also play in.
only Camamu
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Finchberry · 1
only Camamu · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Finchberry · Camamu