Fiorello's vs Alden’s Organic · Bay Area shelf head-to-head
Fiorello's and Alden’s Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersFiorello's fields the deeper lineupFiorello's sits further up the premium end
Fiorello's
Alden’s Organic
42
brand power
51
51
products
39
5
categories
4
6
subcategories
6
11
grocers
15
68.0¢
price per fl oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiorello's▭ Alden’s Organic
Distribution · 30% of score46·63
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Ice Cream39 vs 32 SKUs
3% of shelf
only Fiorello's
only Alden’s Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fiorello's · 0
no exclusive doors — everywhere Fiorello's is, Alden’s Organic is too.
only Alden’s Organic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiorello's · Alden’s Organic
