Fiorello's vs Humboldt · Bay Area shelf head-to-head
Fiorello's and Humboldt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fiorello's carries more Brand PowerFiorello's is in more Bay Area grocersFiorello's fields the deeper lineupFiorello's sits further up the premium end
Fiorello's
Humboldt
42
brand power
16
51
products
6
5
categories
1
6
subcategories
1
11
grocers
2
68.0¢
price per fl oz
49.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiorello's▭ Humboldt
Distribution · 30% of score46·8
H
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fiorello's
only Humboldt
no top category Fiorello's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiorello's · Humboldt
