Firebrand Breads vs Whole Grain Bread Co. · Bay Area shelf head-to-head
Firebrand Breads and Whole Grain Bread Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerWhole Grain Bread Co. is in more Bay Area grocersFirebrand Breads fields the deeper lineupFirebrand Breads sits further up the premium end
Firebrand Breads
Whole Grain Bread Co.
59
brand power
17
17
products
3
5
categories
1
9
subcategories
3
5
grocers
7
49.9¢
price per oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firebrand Breads▭ Whole Grain Bread Co.
Distribution · 30% of score21·29
W
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firebrand Breads
only Whole Grain Bread Co.
no top category Firebrand Breads doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firebrand Breads · 3
only Whole Grain Bread Co. · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firebrand Breads · Whole Grain Bread Co.
