Lining them up…

First Light Farms vs Certified Angus Beef · Bay Area shelf head-to-head

First Light Farms and Certified Angus Beef, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

First Light Farms carries more Brand PowerFirst Light Farms is in more Bay Area grocersCertified Angus Beef fields the deeper lineupCertified Angus Beef sits further up the premium end

First Light Farms

Certified Angus Beef

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ First Light Farms▭ Certified Angus Beef

Distribution · 30% of score21·13

carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers

Depth · 25% of score49·81

Contested categories

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

Beef3 vs 20 SKUs

1% of shelf

9% of shelf

↳ Filet Mignon 17% · 17%↳ Strip Steak 4% · 8%

only First Light Farms

Game Meat Other Meats Pet Food

only Certified Angus Beef

no top category First Light Farms doesn’t also play in.

Doors

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

Berkeley Bowl

only First Light Farms · 4

Community Market CA Fairfax Market Gus's Community Market Mollie Stone's Markets

only Certified Angus Beef · 2

Andronico's Community Markets Costco

both sides measured by the same instruments on the same shelves · see each brand’s full page: First Light Farms · Certified Angus Beef