Firstmate vs Weruva · Bay Area shelf head-to-head
Firstmate and Weruva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weruva carries more Brand PowerWeruva is in more Bay Area grocersWeruva fields the deeper lineupWeruva sits further up the premium end
Firstmate
Weruva
15
brand power
43
4
products
77
2
categories
3
2
subcategories
4
1
grocers
2
63.8¢
price per oz
91.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firstmate▭ Weruva
Distribution · 30% of score4·8
F
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firstmate
no top category Weruva doesn’t also play in.
only Weruva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firstmate · 0
no exclusive doors — everywhere Firstmate is, Weruva is too.
only Weruva · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firstmate · Weruva
