Fit Joy vs Pepperidge Farm Goldfish · Bay Area shelf head-to-head
Fit Joy and Pepperidge Farm Goldfish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm Goldfish carries more Brand PowerPepperidge Farm Goldfish is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineup
Fit Joy
Pepperidge Farm Goldfish
12
brand power
44
2
products
39
2
categories
3
1
grocers
10
$4.99
avg price
$6.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fit Joy▭ Pepperidge Farm Goldfish
Distribution · 30% of score4·42
F
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fit Joy
no top category Pepperidge Farm Goldfish doesn’t also play in.
only Pepperidge Farm Goldfish
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fit Joy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fit Joy · Pepperidge Farm Goldfish
