Five Dot Ranch vs Cream Co. · Bay Area shelf head-to-head
Five Dot Ranch and Cream Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cream Co. carries more Brand PowerCream Co. is in more Bay Area grocersCream Co. fields the deeper lineup
Five Dot Ranch
Cream Co.
4
brand power
26
2
products
7
2
categories
3
2
subcategories
5
1
grocers
2
$11.54
avg price
$13.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Five Dot Ranch▭ Cream Co.
Distribution · 30% of score4·8
F
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Five Dot Ranch
no top category Cream Co. doesn’t also play in.
only Cream Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Five Dot Ranch · 1
only Cream Co. · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Five Dot Ranch · Cream Co.