Flapjack vs Kate's Real Food · Bay Area shelf head-to-head
Flapjack and Kate's Real Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kate's Real Food carries more Brand PowerKate's Real Food is in more Bay Area grocersKate's Real Food fields the deeper lineup
Flapjack
Kate's Real Food
0
brand power
43
3
products
21
2
categories
4
1
grocers
10
$4.39
avg price
$3.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flapjack▭ Kate's Real Food
Distribution · 30% of score4·42
F
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flapjack
no top category Kate's Real Food doesn’t also play in.
only Kate's Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flapjack · 0
no exclusive doors — everywhere Flapjack is, Kate's Real Food is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flapjack · Kate's Real Food