Flavorganics vs Cook's Flavoring · Bay Area shelf head-to-head
Flavorganics and Cook's Flavoring, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flavorganics carries more Brand PowerFlavorganics is in more Bay Area grocersFlavorganics fields the deeper lineupFlavorganics sits further up the premium end
Flavorganics
Cook's Flavoring
38
brand power
20
9
products
3
4
categories
2
7
subcategories
2
9
grocers
5
$4.38
price per fl oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flavorganics▭ Cook's Flavoring
Distribution · 30% of score38·21
C
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flavorganics
only Cook's Flavoring
no top category Flavorganics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Flavorganics · 6
only Cook's Flavoring · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flavorganics · Cook's Flavoring
