Flavorganics vs Nielsen-massey · Bay Area shelf head-to-head
Flavorganics and Nielsen-massey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nielsen-massey carries more Brand PowerNielsen-massey is in more Bay Area grocersNielsen-massey fields the deeper lineupNielsen-massey sits further up the premium end
Flavorganics
Nielsen-massey
38
brand power
49
9
products
17
4
categories
5
7
subcategories
5
9
grocers
13
$4.38
price per fl oz
$7.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flavorganics▭ Nielsen-massey
Distribution · 30% of score38·54
N
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flavorganics
only Nielsen-massey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flavorganics · 3
only Nielsen-massey · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flavorganics · Nielsen-massey
