Flavorganics vs The Casa Market · Bay Area shelf head-to-head
Flavorganics and The Casa Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flavorganics carries more Brand PowerFlavorganics is in more Bay Area grocersThe Casa Market fields the deeper lineupFlavorganics sits further up the premium end
Flavorganics
The Casa Market
38
brand power
32
9
products
27
4
categories
2
7
subcategories
2
9
grocers
1
$11.95
avg price
$12.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flavorganics▭ The Casa Market
Distribution · 30% of score38·4
T
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flavorganics
only The Casa Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flavorganics · 8
only The Casa Market · 0
no exclusive doors — everywhere The Casa Market is, Flavorganics is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flavorganics · The Casa Market