Flora vs Little Apple Treats · Bay Area shelf head-to-head
Flora and Little Apple Treats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Apple Treats is in more Bay Area grocersLittle Apple Treats fields the deeper lineup
Flora
Little Apple Treats
18
brand power
14
3
products
6
2
categories
4
1
grocers
2
$17.22
avg price
$21.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flora▭ Little Apple Treats
Distribution · 30% of score4·8
L
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flora
only Little Apple Treats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flora · 0
no exclusive doors — everywhere Flora is, Little Apple Treats is too.
only Little Apple Treats · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flora · Little Apple Treats