Flying Bird Botanicals vs Twinings · Bay Area shelf head-to-head
Flying Bird Botanicals and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings carries more Brand PowerTwinings is in more Bay Area grocersTwinings fields the deeper lineupFlying Bird Botanicals sits further up the premium end
Flying Bird Botanicals
Twinings
30
brand power
47
14
products
54
3
categories
1
4
subcategories
6
2
grocers
14
$5.78
price per item
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flying Bird Botanicals▭ Twinings
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flying Bird Botanicals
only Twinings
no top category Flying Bird Botanicals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flying Bird Botanicals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flying Bird Botanicals · Twinings
