Fogliani vs Forno Bonomi · Bay Area shelf head-to-head
Fogliani and Forno Bonomi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forno Bonomi carries more Brand PowerForno Bonomi is in more Bay Area grocersForno Bonomi fields the deeper lineupFogliani sits further up the premium end
Fogliani
Forno Bonomi
19
brand power
32
4
products
7
1
categories
3
2
subcategories
4
7
grocers
13
$1.59
price per oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fogliani▭ Forno Bonomi
Distribution · 30% of score29·54
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fogliani
no top category Forno Bonomi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fogliani · 1
only Forno Bonomi · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fogliani · Forno Bonomi
