Forno Bonomi vs Cici's Italian Cookies · Bay Area shelf head-to-head
Forno Bonomi and Cici's Italian Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forno Bonomi is in more Bay Area grocersCici's Italian Cookies sits further up the premium end
Forno Bonomi
Cici's Italian Cookies
32
brand power
33
7
products
8
3
categories
1
4
subcategories
4
13
grocers
12
55.1¢
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forno Bonomi▭ Cici's Italian Cookies
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cici's Italian Cookies
no top category Forno Bonomi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Forno Bonomi · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forno Bonomi · Cici's Italian Cookies