Forno Bonomi vs Murray Sugar Free · Bay Area shelf head-to-head
Forno Bonomi and Murray Sugar Free, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forno Bonomi carries more Brand PowerForno Bonomi is in more Bay Area grocersForno Bonomi fields the deeper lineup
Forno Bonomi
Murray Sugar Free
32
brand power
10
7
products
2
3
categories
1
4
subcategories
1
13
grocers
3
55.1¢
price per oz
65.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forno Bonomi▭ Murray Sugar Free
Distribution · 30% of score54·13
M
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Murray Sugar Free
no top category Forno Bonomi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forno Bonomi · Murray Sugar Free