Fort Point vs Russian River Brewing Company · Bay Area shelf head-to-head
Fort Point and Russian River Brewing Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fort Point
only Russian River Brewing Company
no top category Fort Point doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Russian River Brewing Company is, Fort Point is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fort Point · Russian River Brewing Company