Fortune vs Nongshim · Bay Area shelf head-to-head
Fortune and Nongshim, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nongshim carries more Brand PowerNongshim is in more Bay Area grocersNongshim fields the deeper lineup
Fortune
Nongshim
27
brand power
46
8
products
38
3
categories
2
4
subcategories
2
4
grocers
6
$5.04
avg price
$7.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fortune▭ Nongshim
Distribution · 30% of score17·25
F
N
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score49·96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fortune
only Nongshim
no top category Fortune doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fortune · 1
only Nongshim · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fortune · Nongshim