Four Barrel Coffee vs Proyecto Diaz · Bay Area shelf head-to-head
Four Barrel Coffee and Proyecto Diaz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Four Barrel Coffee carries more Brand PowerFour Barrel Coffee is in more Bay Area grocersFour Barrel Coffee fields the deeper lineup
Four Barrel Coffee
Proyecto Diaz
27
brand power
20
10
products
6
1
categories
2
3
subcategories
4
7
grocers
2
$3.66
price per oz
$1.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Four Barrel Coffee▭ Proyecto Diaz
Distribution · 30% of score29·8
P
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Four Barrel Coffee
no top category Proyecto Diaz doesn’t also play in.
only Proyecto Diaz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Four Barrel Coffee · 5
only Proyecto Diaz · 0
no exclusive doors — everywhere Proyecto Diaz is, Four Barrel Coffee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Four Barrel Coffee · Proyecto Diaz