Fra' Mani vs Olli Salumeria · Bay Area shelf head-to-head
Fra' Mani and Olli Salumeria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersOlli Salumeria fields the deeper lineup
Fra' Mani
Olli Salumeria
51
brand power
40
15
products
21
3
categories
3
7
subcategories
4
15
grocers
10
$1.73
price per oz
$2.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Olli Salumeria
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
only Olli Salumeria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fra' Mani · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Olli Salumeria
