Fra' Mani vs The Spotted Trotter · Bay Area shelf head-to-head
Fra' Mani and The Spotted Trotter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineupThe Spotted Trotter sits further up the premium end
Fra' Mani
The Spotted Trotter
51
brand power
27
15
products
11
3
categories
3
7
subcategories
3
15
grocers
2
$1.73
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ The Spotted Trotter
Distribution · 30% of score63·8
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
only The Spotted Trotter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · The Spotted Trotter