Francisco vs San Luis Sourdough · Bay Area shelf head-to-head
Francisco and San Luis Sourdough, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Luis Sourdough fields the deeper lineupFrancisco sits further up the premium end
Francisco
San Luis Sourdough
19
brand power
18
3
products
6
2
categories
1
7
grocers
7
40.2¢
price per oz
33.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Francisco▭ San Luis Sourdough
Distribution · 30% of score29·29
F
S
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Francisco
only San Luis Sourdough
no top category Francisco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Francisco · 1
only San Luis Sourdough · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Francisco · San Luis Sourdough
