Francisco vs The Rustik Oven · Bay Area shelf head-to-head
Francisco and The Rustik Oven, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Rustik Oven carries more Brand PowerThe Rustik Oven fields the deeper lineupThe Rustik Oven sits further up the premium end
Francisco
The Rustik Oven
19
brand power
25
3
products
10
2
categories
1
2
subcategories
5
7
grocers
7
40.2¢
price per oz
42.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Francisco▭ The Rustik Oven
Distribution · 30% of score29·29
F
T
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Francisco
only The Rustik Oven
no top category Francisco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Francisco · 1
only The Rustik Oven · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Francisco · The Rustik Oven
