Frank's Redhot® vs Dave's Gourmet · Bay Area shelf head-to-head
Frank's Redhot® and Dave's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet is in more Bay Area grocersDave's Gourmet sits further up the premium end
Frank's Redhot®
Dave's Gourmet
45
brand power
45
20
products
19
2
categories
3
5
subcategories
5
15
grocers
16
58.1¢
price per fl oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frank's Redhot®▭ Dave's Gourmet
Distribution · 30% of score63·67
F
carried in 15 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frank's Redhot®
no top category Dave's Gourmet doesn’t also play in.
only Dave's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frank's Redhot® · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frank's Redhot® · Dave's Gourmet
