Frank's Redhot® vs Truff · Bay Area shelf head-to-head
Frank's Redhot® and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® is in more Bay Area grocersTruff fields the deeper lineupTruff sits further up the premium end
Frank's Redhot®
Truff
45
brand power
47
20
products
25
2
categories
4
5
subcategories
7
15
grocers
12
58.1¢
price per fl oz
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frank's Redhot®▭ Truff
Distribution · 30% of score63·50
F
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 5 SKUs
F
<1% of shelf
only Frank's Redhot®
no top category Truff doesn’t also play in.
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frank's Redhot® · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frank's Redhot® · Truff
