Frantoia vs Olive Truck · Bay Area shelf head-to-head
Frantoia and Olive Truck, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frantoia carries more Brand PowerFrantoia is in more Bay Area grocersOlive Truck sits further up the premium end
Frantoia
Olive Truck
27
brand power
14
6
products
4
1
categories
1
13
grocers
5
$1.46
price per fl oz
$2.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frantoia▭ Olive Truck
Distribution · 30% of score54·21
O
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frantoia
no top category Olive Truck doesn’t also play in.
only Olive Truck
no top category Frantoia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frantoia · Olive Truck