Reading the shelf…
Olive Truck specializes in crafting premium extra virgin olive oils, utilizing a mobile mill to press olives shortly after harvest in Petaluma, Sonoma County, California. Its Tuscan Blend features a medium intensity with tasting notes of green fruit, green apple, artichoke, eucalyptus, and green banana, made from Italian cultivars such as Frantoio, Leccino, and Pendolino.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Olive Truck (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Olive Truck · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Olive Truck in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Olive Truck lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
11 storefronts across 5 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Olive Truck· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Olive Truck Extra Virgin Olive Oil · its most-distributed SKU (4 doors) in Olive Oils, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 76% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: california olive ranch, cobram estate, graza
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.