Olive Truck vs California Olive Ranch · Bay Area shelf head-to-head
Olive Truck and California Olive Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Olive Ranch carries more Brand PowerCalifornia Olive Ranch is in more Bay Area grocersCalifornia Olive Ranch fields the deeper lineupOlive Truck sits further up the premium end
Olive Truck
California Olive Ranch
14
brand power
51
4
products
20
1
categories
2
1
subcategories
3
5
grocers
19
$2.04
price per fl oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olive Truck▭ California Olive Ranch
Distribution · 30% of score21·79
O
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olive Truck
no top category California Olive Ranch doesn’t also play in.
only California Olive Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olive Truck · 1
only California Olive Ranch · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olive Truck · California Olive Ranch