Olive Truck vs Frantoia · Bay Area shelf head-to-head
Olive Truck and Frantoia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frantoia carries more Brand PowerFrantoia is in more Bay Area grocersOlive Truck sits further up the premium end
Olive Truck
Frantoia
14
brand power
27
4
products
6
1
categories
1
5
grocers
13
$2.04
price per fl oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olive Truck▭ Frantoia
Distribution · 30% of score21·54
O
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olive Truck
no top category Frantoia doesn’t also play in.
only Frantoia
no top category Olive Truck doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olive Truck · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olive Truck · Frantoia