Fratelli Beretta vs Busseto Foods · Bay Area shelf head-to-head
Fratelli Beretta and Busseto Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busseto Foods carries more Brand PowerBusseto Foods is in more Bay Area grocersBusseto Foods fields the deeper lineupFratelli Beretta sits further up the premium end
Fratelli Beretta
Busseto Foods
29
brand power
47
12
products
22
2
categories
6
4
subcategories
6
9
grocers
10
$4.04
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fratelli Beretta▭ Busseto Foods
Distribution · 30% of score38·42
F
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fratelli Beretta
no top category Busseto Foods doesn’t also play in.
only Busseto Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fratelli Beretta · 2
only Busseto Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fratelli Beretta · Busseto Foods
