Fratelli Beretta vs Principe · Bay Area shelf head-to-head
Fratelli Beretta and Principe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fratelli Beretta carries more Brand PowerFratelli Beretta is in more Bay Area grocersFratelli Beretta fields the deeper lineup
Fratelli Beretta
Principe
29
brand power
23
12
products
6
2
categories
3
4
subcategories
3
9
grocers
3
$11.79
avg price
$11.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fratelli Beretta▭ Principe
Distribution · 30% of score38·13
F
P
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fratelli Beretta
no top category Principe doesn’t also play in.
only Principe
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fratelli Beretta · 7
only Principe · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fratelli Beretta · Principe
