Free Af Drinks Company vs Hiyo · Bay Area shelf head-to-head
Free Af Drinks Company and Hiyo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hiyo carries more Brand PowerHiyo is in more Bay Area grocersHiyo fields the deeper lineupFree Af Drinks Company sits further up the premium end
Free Af Drinks Company
Hiyo
18
brand power
34
6
products
18
1
categories
2
2
grocers
4
$12.36
avg price
$9.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Free Af Drinks Company▭ Hiyo
Distribution · 30% of score8·17
F
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Free Af Drinks Company
no top category Hiyo doesn’t also play in.
only Hiyo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Free Af Drinks Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Free Af Drinks Company · Hiyo
