Freedom Gluten Free vs Good Journey · Bay Area shelf head-to-head
Freedom Gluten Free and Good Journey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Journey carries more Brand PowerGood Journey is in more Bay Area grocers
Freedom Gluten Free
Good Journey
12
brand power
18
3
products
5
1
categories
2
1
grocers
3
$7.99
avg price
$3.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Freedom Gluten Free▭ Good Journey
Distribution · 30% of score4·13
F
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Freedom Gluten Free
no top category Good Journey doesn’t also play in.
only Good Journey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Freedom Gluten Free · 1
only Good Journey · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Freedom Gluten Free · Good Journey