French's® vs Lars Own · Bay Area shelf head-to-head
French's® and Lars Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
French's® is in more Bay Area grocersFrench's® fields the deeper lineupLars Own sits further up the premium end
French's®
Lars Own
28
brand power
28
9
products
6
1
categories
4
13
grocers
7
72.4¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ French's®▭ Lars Own
Distribution · 30% of score54·29
F
L
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only French's®
no top category Lars Own doesn’t also play in.
only Lars Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: French's® · Lars Own