Lining them up…
French's® and Plochman's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Plochman's doesn’t also play in.
no top category French's® doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: French's® · Plochman's
9 products in the catalog·3 products in the catalog
spans 1 category · 6 subcategories·spans 1 category · 2 subcategories
~1% average share on the shelves it competes on·~0% average share on the shelves it competes on
no exclusive doors — everywhere Plochman's is, French's® is too.