Fresh Express vs Josie's · Bay Area shelf head-to-head
Fresh Express and Josie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josie's is in more Bay Area grocersFresh Express fields the deeper lineupJosie's sits further up the premium end
Fresh Express
Josie's
51
brand power
55
29
products
18
2
categories
4
6
grocers
13
53.8¢
price per oz
74.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Express▭ Josie's
Distribution · 30% of score25·54
F
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Express
only Josie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresh Express · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Express · Josie's
