Fresh Gourmet vs Mrs. Cubbison's · Bay Area shelf head-to-head
Fresh Gourmet and Mrs. Cubbison's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerFresh Gourmet is in more Bay Area grocersFresh Gourmet fields the deeper lineup
Fresh Gourmet
Mrs. Cubbison's
66
brand power
16
25
products
6
5
categories
2
9
grocers
3
$3.94
avg price
$3.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Gourmet▭ Mrs. Cubbison's
Distribution · 30% of score38·13
M
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Gourmet
only Mrs. Cubbison's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresh Gourmet · 6
only Mrs. Cubbison's · 0
no exclusive doors — everywhere Mrs. Cubbison's is, Fresh Gourmet is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Gourmet · Mrs. Cubbison's