Friend In Cheeses Jam Co vs Bonne Maman · Bay Area shelf head-to-head
Friend In Cheeses Jam Co and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupFriend In Cheeses Jam Co sits further up the premium end
Friend In Cheeses Jam Co
Bonne Maman
16
brand power
69
5
products
49
1
categories
5
2
subcategories
10
4
grocers
20
$2.45
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Friend In Cheeses Jam Co▭ Bonne Maman
Distribution · 30% of score17·83
F
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Friend In Cheeses Jam Co
no top category Bonne Maman doesn’t also play in.
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Friend In Cheeses Jam Co · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Friend In Cheeses Jam Co · Bonne Maman