Friendly Grains vs Quaker · Bay Area shelf head-to-head
Friendly Grains and Quaker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quaker carries more Brand PowerQuaker is in more Bay Area grocersQuaker fields the deeper lineupQuaker sits further up the premium end
Friendly Grains
Quaker
7
brand power
60
4
products
68
1
categories
9
5
grocers
14
$7.51
avg price
$7.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Friendly Grains▭ Quaker
Distribution · 30% of score21·58
F
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Friendly Grains
no top category Quaker doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Friendly Grains · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Friendly Grains · Quaker
