Frigo vs Sargento · Bay Area shelf head-to-head
Frigo and Sargento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sargento carries more Brand PowerSargento is in more Bay Area grocersSargento fields the deeper lineup
Frigo
Sargento
25
brand power
50
8
products
54
2
categories
6
4
subcategories
16
3
grocers
10
64.8¢
price per item
64.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frigo▭ Sargento
Distribution · 30% of score13·42
F
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frigo
no top category Sargento doesn’t also play in.
only Sargento
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frigo · 0
no exclusive doors — everywhere Frigo is, Sargento is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frigo · Sargento
