Frog Hollow Farm vs We Love Jam · Bay Area shelf head-to-head
Frog Hollow Farm and We Love Jam, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineupWe Love Jam sits further up the premium end
Frog Hollow Farm
We Love Jam
35
brand power
11
10
products
3
2
categories
2
4
subcategories
2
10
grocers
3
$1.49
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frog Hollow Farm▭ We Love Jam
Distribution · 30% of score42·13
W
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frog Hollow Farm
only We Love Jam
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frog Hollow Farm · 7
only We Love Jam · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frog Hollow Farm · We Love Jam