Frog Hollow Farm vs Wilkin & Sons Ltd Tiptree · Bay Area shelf head-to-head
Frog Hollow Farm and Wilkin & Sons Ltd Tiptree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineupWilkin & Sons Ltd Tiptree sits further up the premium end
Frog Hollow Farm
Wilkin & Sons Ltd Tiptree
35
brand power
11
10
products
2
2
categories
1
4
subcategories
2
10
grocers
3
$1.49
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frog Hollow Farm▭ Wilkin & Sons Ltd Tiptree
Distribution · 30% of score42·13
W
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frog Hollow Farm
only Wilkin & Sons Ltd Tiptree
no top category Frog Hollow Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frog Hollow Farm · 8
only Wilkin & Sons Ltd Tiptree · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frog Hollow Farm · Wilkin & Sons Ltd Tiptree