From The Fields’ vs Power Up · Bay Area shelf head-to-head
From The Fields’ and Power Up, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ carries more Brand PowerFrom The Fields’ is in more Bay Area grocersFrom The Fields’ fields the deeper lineupFrom The Fields’ sits further up the premium end
From The Fields’
Power Up
45
brand power
7
24
products
3
7
categories
1
9
subcategories
1
9
grocers
2
$10.88
avg price
$9.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Fields’▭ Power Up
Distribution · 30% of score38·8
P
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only From The Fields’
only Power Up
no top category From The Fields’ doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Fields’ · Power Up