From The Fields’ vs Second Nature · Bay Area shelf head-to-head
From The Fields’ and Second Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ carries more Brand PowerFrom The Fields’ is in more Bay Area grocersFrom The Fields’ fields the deeper lineup
From The Fields’
Second Nature
45
brand power
7
24
products
2
7
categories
1
9
subcategories
1
9
grocers
2
$10.88
avg price
$10.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Fields’▭ Second Nature
Distribution · 30% of score38·8
S
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only From The Fields’
only Second Nature
no top category From The Fields’ doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Fields’ · 8
only Second Nature · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Fields’ · Second Nature